ITAC Merchandising
Itac Merchandising System revolutionizes promotional efforts by automating product promotion tasks both in the field and at the office. This innovative platform provides real-time insights into market material availability, enabling businesses to efficiently manage their displays across various formats, including shelves and refrigerators. With Itac’s robust system, companies can closely monitor promoters' activities in real time, tracking each action's location and duration for effective oversight.
Elevate Brand Success with ITAC Merchandising
Itac empowers businesses to transform displays and implement skilled promotion techniques that elevate brand visibility and impact. Through continuous analysis and innovation, the system enhances each promotional update with clarity and creativity.
Optimize Strategy for Visibility and Impact
The system delivers actionable performance insights, streamlines processes, and supports smooth execution. Whether launching wide-scale campaigns or local promotions, Itac gives you control and clarity in competitive environments.
Tailored for Engaging Displays
Designed to attract buyers, Itac boosts revenues through engaging, data-driven displays. Collaborate with industry leaders and make your brand stand out across global venues using tools designed to maximize retail visibility and sales potential.
Pros of the system
Operational Efficiency
- Enhancing the productivity of the promotion (coordination) team
- Reducing manual procedures and exchanging data electronically and automatically between different business parties
- Facilitating the decision-making process and obtaining approvals for the field representative through his direct contact with management
Sales Growth
- Increasing the coverage of product distribution and thus increasing sales
- The ability to know and calculate lost sales opportunities
- Increasing customer satisfaction
System Functions
Field Promotion Control
- Controlling all field promotion activities
- Track prices and competitors' prices
- Follow up on the actual minimum stock of materials at the customer's disposal
- Issue violations and immediate alerts in the event of certain violations at the customer's disposal
Task Management
- Possibility of sending immediate tasks to coordinators by the work team management
- Take digital photos of materials in various activities
Competitor Analysis
- Compare the typical display method of products with their actual display method at the customer's disposal
- Check the share of the material from the shelf and compare it with the shares of other competitors
- Verify the selling prices of materials to the final beneficiary
- Follow up on brochures and promotional publications related to materials issued by customers
- Collect data on competitors' products
- Record customer comments and feedback on materials or the company
Key Features
Real-Time Promoter Tracking
Monitor promoters' activities including location and duration of each action for effective oversight.
Material Availability Insights
Get real-time visibility into market material availability across shelves and refrigerators.
Analytical Reporting
Generate comprehensive reports with actionable data about performance metrics.
Mobile Coordination
Send immediate tasks to coordinators and receive updates through mobile devices.
Competitor Analysis
Track competitor prices, shelf shares, and promotional activities.
Visual Verification
Take digital photos of materials for display verification and compliance.
Business Benefits
Increase in Promoter Productivity
Streamlined coordination and real-time tracking enhance team efficiency
Higher Product Distribution
Improved visibility and display management increase market coverage
Reduced Lost Opportunities
Real-time insights help identify and recover potential sales losses
System Details
System Functions
- Control all field promotion activities
- Track material availability and displays
- Monitor competitor prices and shelf shares
- Verify selling prices to final beneficiaries
- Collect competitor product data
System Components
- Central web system
- Mobile system
- Mobile devices
Target Industries
- Distribution companies
- Retail chains
- FMCG brands
Current Clients
- Child Life Company
- Petra Investment P & G
- Tazweed Venture Company
