Field-force software for pharmaceutical medical representatives.
Plan physician visits, log every call, track samples and promotional items, and see coverage and productivity in real time. Used today by Nutridar — Jordan’s leading infant and child nutrition manufacturer since 1994.
Pharmaceutical Field Operations Run on Paper, Memory and Spreadsheets.
Most pharma sales teams in MENA still report on physician visits at the end of the week. By the time management sees the data, the cycle is already over.
Visit reports filed days after the visit happens
Samples and promotional items unaccounted for
No real-time view of physician coverage
No way to verify a visit actually took place at the clinic
KPIs measured monthly — or not at all
No structured way to capture competitor presence
A Mobile App for the Field, a Web Console for the Back-Office.
Six capabilities, each tied to one operational gap.
Visit Planning & Scheduling
Monthly plans built in the web console, pushed to each rep’s phone. Add, modify or approve scheduled visits and calls.
Rep & Territory Management
Rep profiles, territory assignment, and product/sample allocation per rep. Supervisors see the full team in one screen.
Product & Sample Management
Product catalogue, categories, images, messages, presentations and sample inventory — ready for the rep to use during a physician visit.
Promotional Item Tracking
Type, inventory, allocation per rep, and per-visit issue log. Every promotional item is accounted for.
GPS-stamped Visits (Offline-First)
Every visit captures location and timestamp on the rep’s Android device. Works offline; syncs when the device sees a network.
Coverage & Productivity KPIs
Operational, productivity and coverage reports. Calls, objectives, comments, samples and promotional items captured per rep, per region.
Built for Pharma, Nutrition and Regulated Healthcare Manufacturers.
Pharmaceutical & Healthcare
Medical reps, sample governance, physician engagement and pharmacy ordering across regulated environments.
Live at Nutridar (Jordan).
Infant & Child Nutrition
Field representation to paediatricians, clinics, hospitals and pharmacies for nutrition manufacturers.
Nutridar, since 1994 — brands Sahha, Prima, BebeLait.
Plan. Visit. Review.
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1
Plan
Sales managers build the monthly plan in the web console. Physician lists, product messages and sample allocations push to each rep’s Android device.
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2
Visit
Reps run their day. Every visit is GPS-stamped, every sample logged, every promotional item accounted for, every competitor observation captured — offline if needed.
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3
Review
Supervisors see coverage, productivity and KPI reports the next morning. Performance conversations move from monthly review to daily correction.
Built for Field Conditions, Not Office Conditions.
Designed for the real-world constraints pharma reps work in.
- androidCross-platform Android — runs on the rep’s existing device
- cloud_offOffline-first — GPS, visit capture and sample logging continue without a signal
- navigationOnline navigation when connectivity is available
- groupsMulti-user with role-based access for reps, supervisors and admins
- tuneFully parameterised — configure visit types, sample rules, KPIs without code changes
- boltFast sync — high-volume teams sync in seconds, not minutes
See Medical Rep running for a peer-tier pharma operation.
Book a 30-minute walkthrough with a solutions architect who has deployed Medical Rep in production.
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